Insert a Text

Search engines rank a site on the content of the heading of a paragraph, rather than a body of text. Each section of your page should have a heading tag, and the main text a paragraph.
In Dreamweaver, to achieve a heading tag, highlight the text of the heading. Click the Format option in the Properties window (it is a good idea to keep the properties window expanded so that all options are exposed). Scroll to heading 1 and click. The same process applies for subsequent headings, with ascending numbers. Headings are always of default size.
To obtain paragraph tags, click the format option in the Properties window and scroll to paragraph and click.

This is heading 1

The heading has the tags

surrounding it.
This is heading 2

The heading has the tags

surrounding it.
This is heading 3

Heading 3 is surrounded by the tags

This is heading 4

Heading 4 is surrounded by the tags

This is heading 5

Heading 5 is surrounded by the tags

Please note that all headings are in default size. They get progressively smaller in size as they progress. The reason for this is that heading 1 is more important to your search engine rank than heading 5.

This is a paragraph. It is surrounded by the tags

.
Fonts

You can format your web page text however you like. There are numerous pre-installed fonts and others can be downloaded from the net.
To change the font, highlight it, click on the scroll bar next to the yellow A in the Properties window. Choose the font you want. To change the size, highlight the text and click on the Size in the Properties tool bar. Select whatever size you want.
Below, the tags found in the html surround the look and size of the font that they code for.

This is Arial, size 1.

This is Verdana, size 2.

This is Times New Roman, size 3.

This is Courier New, size 4.

This is Georgia, size 5.

This is Geneva, size none.

Please note that size none does not have any size reference in the html code at all.

To add colour to the text, highlight the text. Click on the square to the left of the size scroll bar. A range of colours will appear. Click on the desired colour and your text will become that colour.

This text is Verdana, size 2 and is blue

Source: www.cosmicscripts.com